Analytics dashboard for tutoring companies
How can we inform companies about their
business strategy?
My Role
Team Size
3 members
Duration
6 months
Tools
Figma, Figjam, Notion, Goodnotes
Overview
Tutoring companies were using conventional admin tool and video call apps separately to inform their business strategy.
I created a dashboard for these companies to track video call sessions and attendance in order to provide insight about their teaching experience.
This feature was able to close out stakeholder deals, as clients were willing to invest in a product that satisfied their user need.
CONTEXT
Pencil approached tutoring companies as clients
Our business need for the product had to align with the goal of these tutoring companies, or more specifically, with administrators. The goal was to enhance a student’s learning experience.
This manifested into seamless workflows such as scheduling, attendance, user management, and eventually analytics.
problem
Pencil’s breadth of features didn’t give insight
Pencil had all the individual features- but failed to inform admins how students were performing, and ultimately, how their tutoring business was performing
Constraints
💡
The challenge is to create a quick, high-level view of feature analytics that informs users of their business decisions.
solution
Simplicity and structure was key
Show what's happening at a glance
Allows admins to view insights on attendance or engagement
Search and filter through different time frames
View individual reports in a few clicks
Admins can view and download individual analytics
research
The Competition had either simple insights, or complex structures
Pencil had more features, and thus data, to organize. There was no simple comparison of Pencil with its other competitors, so I focused on three areas:
Student-oriented analytics
Industry-standard analytic dashboards
AI-powered summary and insights from video calls
Insights
Be intention on what data to show
Though many of the competitors had a wide selection of metrics, the challenge I faced was reducing this selection of metrics to what admins cared about, which was attendance and engagement. This reduced selection was informed from recurring metrics across the competitors.
Outline a simple, repetitive structure for enhanced navigation
Many popular analytic dashboards had a grid-like layout that was customizable and clean. I followed closely to fullstory, where metrics could be divided into three sizes, all of which within a set width and height.
design
Clear specs caused a major breakthrough
With the combination of competitive research and informal discussions, I spent a lot of time defining the content and mind maps, but with no clear endpoint in mind. I recognized what admins wanted, but I was having trouble organizing it for the admin’s needs.
Having a clear set of specifications from my product manager not only simplified my workflow, but reminded me of the business needs of the product, and the end goals of the admin user.
improvements
Checking back to admin user
First Iteration
Second Iteration: Simplify the UI as much as possible
I recognized that admin users don’t want to be overwhelmed by additional actions, or a variety of metrics up front.
Ultimately, admin users can comfortably look at the clean dashboard, and if they want to, can navigate for more specificity
Third Iteration: Redesigning the insight cards for clarity
📌
Graphs are visual, but they can vary in complexity, forcing the user to figure out what’s happening every time
📌
The feedback my senior designer gave was checking Apple’s insights, where they rely on the use of bar graphs and color as strong visual indicators
final product
Analytics Dashboard
takeaways
Upon reflection,
This feature was truly a labor of love- although I encountered many setback along the way, I’m truly grateful to be around people who trusted my vision and guided me when it was necessary. Here are the things I’ve learned:
Impact
✍️
The analytics, just in terms of reducing the workload that teachers have to do, in terms of thinking of what lessons to supply next, or making sure students are on the right track and being able to keep track of all that, reducing that workload for teachers and sound directors, and just kind of being able to monitor the progress of students.
C2 founder (Client)
✍️
This is obviously a very advanced solution... the analytics and the intelligence that you’ve built into it, I haven’t seen anything like that in any of the solutions we’ve looked at. This is very cool.
C2 tutor from a demo (User)
✍️
Scheduling is built-in which allows for automatic attendance tracking, while robust analytics provide valuable insights that inform our instructional strategies.
NLG Statement (Client)
